Simulation of Rational Investment Decision-Making Based on Earnings Quality and Its Impact on Future Stock Returns in the Tehran Stock Exchange
Keywords:
earnings quality, future returns, rational decision-making simulation, behavioral biases, game theory, deep learningAbstract
This study was conducted with the aim of simulating investors’ rational decision-making processes based on earnings quality and examining its impact on future stock returns in the Tehran Stock Exchange. The research also investigated the moderating role of behavioral biases and proposed an integrated framework based on game theory and Bayesian inference for portfolio optimization. Data from 129 listed firms during the period 2001–2023 (2,193 firm-year observations) were selected using a systematic deletion method. The integrated methodology included dynamic generalized method of moments (GMM) regression to control for endogeneity; artificial neural networks, LSTM, and Transformer models for simulating decision-making; SHAP analysis for interpretability; and Monte Carlo simulation with 100,000 iterations for portfolio optimization. The dimensions of earnings quality (accrual quality: 0.315, earnings persistence: 0.271, predictability: 0.203) had a significant and positive effect on future returns. Adding behavioral variables increased R² from 47.36% to 52.47% and reduced RMSE by 13.44%. The Friedman test (χ² = 187.45, p < 0.0001) confirmed the significant moderating role of behavioral factors. The Multi-head Transformer model demonstrated the best predictive performance (R² = 85.12%). The optimized portfolio produced a return of 26.12% with a Sharpe ratio of 1.351, which was 83.6% better than the market index. Therefore, the results indicate that integrating fundamental factors (earnings quality) and behavioral factors within a unified game-theoretic framework significantly enhances the predictive power of future returns. Investors, in addition to traditional financial analysis, should pay particular attention to reporting-quality signals and behavioral indicators of the market.
Downloads
References
1. Dempster GM, Oliver NT. Financial market pricing of earnings quality: Evidence from a multi-factor return model. Open Journal of Business and Management. 2019;7:312-29. doi: 10.4236/ojbm.2019.71021.
2. Gu S, Kelly B, Xiu D. Empirical asset pricing via machine learning. Review of Financial Studies. 2020;33(5):2223-73. doi: 10.1093/rfs/hhaa009.
3. Ghalibaf Asl H, Nadri M, Ebrahimi Bay Salami G, Fallah Shams M. Pathology of financing the tourism industry in Iran within the capital market framework (case study). Quarterly Journal of Capital Market Analysis. 2022;2(4):1-26.
4. Salgi M, Nazari SM. Pathology of production financing with an emphasis on the debt market in Iran. Asset Management and Financing. 2024;11(4):93-120. doi: 10.22108/amf.2024.137439.1795.
5. Hasan SA, Piri P, Chalaki P. Designing an optimal decision-making model for investors: Integrating artificial intelligence and financial reporting transparency. Journal of Asset Management and Financing. 2026;14(2):1-24. doi: 10.22108/amf.2025.143308.1934.
6. Vazirani A, Sarkar S, Bhattacharjee T, Dwivedi YK, Jack S. Information signals and bias in investment decisions: A meta-analytic comparison of prediction and actual performance of new ventures. Journal of Business Research. 2023;155(2):113424. doi: 10.1016/j.jbusres.2022.113424.
7. Vaezi SA, Benabi Qadim R. Earnings quality: A major challenge in accounting. Studies in Accounting and Auditing. 2021;10(38):23-38.
8. Karimi M, Ishaqzadeh A, Salehi Far M. Examining the relationship between financial reporting quality and companies' investment decisions with an emphasis on the governance role of accounting information. Investment Knowledge. 2022;11(42):27-55. doi: 10.30495/faar.2022.693668.
9. Bahmani M, Pourzarandi MA, Minoyi M. Factors influencing stock return forecasting: Utilizing knowledge domain analysis and Delphi-Fuzzy technique. Karafan Scientific Quarterly. 2022;19(2):503-25.
10. Markonah M, Siladjaja M, Simu N. The impact of real earnings quality on the future market value by moderated by the dividend policy. Management Research Studies Journal. 2020;1(1):57-75. doi: 10.56174/mrsj.v1i1.349.
11. Adeneye Y, Kammoun I. Real earnings management and capital structure: Does environmental, social and governance (ESG) performance matter? Cogent Business & Management. 2022;9(1):2130134. doi: 10.1080/23311975.2022.2130134.
12. Dehghan F, Pourheidari A, Khodamipour A. The impact of management forecast quality on investment efficiency considering the role of ownership structure. Financial Accounting and Auditing Research. 2022;14(53):51-76. doi: 10.30495/faar.2022.691686.
13. Mohtashmian SH, Ghadrati H, Arabzadeh M, Jabari H. Factors affecting company investment efficiency and its measurement. Dynamic Management and Business Analysis. 2025;4(4):1-18. doi: 10.22108/amf.2025.143308.1934.
14. Asadi Loya N, Maleki Choobari M, Khordiar S. The impact of modern management accounting techniques on earnings management tendencies during financial crises. Investment Knowledge. 2025;16(63):143-66. doi: 10.22034/jik.2025.78589.4776.
15. Rostami M, Makian SN. Forecasting stock returns in Tehran Stock Exchange: A comparison of Bayesian, exponential smoothing, and Box-Jenkins approaches. Iranian Economic Research. 2022;27(91):189-221. doi: 10.22054/ijer.2022.59528.957.
16. Rostami M, Makiyan SN. Tehran Stock Exchange Return Forecasting: Comparison of Bayesian, Exponential Smoothing and Box Jenkins Approaches. Iranian Journal of Economic Research. 2022;27(91):189-221. doi: 10.22054/ijer.2022.59528.957.
17. Fadaei E, Zareh Behnamiri MJ. Predicting negative stock price shocks with an emphasis on financial ratios. Financial Accounting and Auditing Research. 2022;14(55):181-203.
18. Agusta S, Rakhman F, Mustakini JH, Wijayana S. Enhancing the accuracy of stock return movement prediction in Indonesia through recent fundamental value incorporation in multilayer perceptron. Asian Journal of Accounting Research. 2024;9(4):358-77. doi: 10.1108/AJAR-01-2024-0006.
19. Htun HH, Biehl M, Petkov N. Forecasting relative returns for S&P 500 stocks using machine learning. Financial Innovation. 2024;10:118. doi: 10.1186/s40854-024-00644-0.
20. Dolaeva A, Beliaeva U, Grigoriev D, Semenov A, Rysz M. Analyzing and forecasting P/E ratios using investor sentiment in panel data regression and LSTM models. International Review of Economics & Finance. 2025;98:103840. doi: 10.1016/j.iref.2025.103840.
21. Karimi Pouya MR, Ghambari M, Jamshidi Navid B, Ismailpour M. Examining the accuracy of learning machines in predicting returns from stock price changes using the Raft model, nearest neighbors, and decision trees. Journal of Financial Engineering and Securities Management. 2019;10(38):215-34.
22. Jafari A, Mansouri-Khah M, PourAghajan A. Forecasting stock returns with an emphasis on the role of financial and regulatory criteria using machine learning methods. Accounting and Auditing Studies. 2023;12(45):125-46. doi: 10.22034/iaas.2023.172687.
23. Mohammadi Ladar M, Dadashi A. Stock return prediction models: Estimating the distribution of total market returns and its volatility based on the Laplace distribution. Journal of Judgment and Decision Making in Accounting. 2024;3(9):51-70.
24. AzarSaeed Y, Rostami S. Artificial intelligence and ethical decision-making in accounting and auditing: An analysis of related challenges. Judgment and Decision Making in Accounting. 2023;2(7):114-87. doi: 10.30495/jdaa.2023.705528.
25. Rahmanian Koshki A, Saadat A. The impact of investor sentiment on returns, cash flows, discount rates, and performance of companies listed on the Tehran Stock Exchange. Quarterly Journal of Financial and Economic Policies. 2023;11(41):43-79.
26. Shah Hosseini N, Yelfani E, Khosrovani A. Designing a model for improving investor decision-making and investment efficiency with an emphasis on financial reporting quality: A mixed approach. Accounting, Financial Affairs, and Computational Intelligence. 2024;2(3):120-33.
27. Alipour S, Malekian E, Fakhari H. A network model for data envelopment analysis to evaluate the informational efficiency of reporting units. Financial Accounting and Auditing Research. 2022;14(54):1-48. doi: 10.30495/faar.2022.693668.
28. Siladjaja M, Jasman J. The role of earnings quality and future returns: An illustrative simulation of rational decision model. Journal of Open Innovation: Technology, Market, and Complexity. 2024;10(1):100191. doi: 10.1016/j.joitmc.2023.100191.
29. Alizadeh Chamazakti M, Fattahabadi M, Mahmoudzadeh M, Ghavidel Doostkoui S. The feasibility or impossibility of predicting stock prices: Evidence from the petro-refining industry. Financial Research. 2024;26(1):81-104. doi: 10.22059/frj.2023.359810.1007467.
Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 2025 Morteza Hadadi (Author); Alireza Ghiyasvand; Farid Sefaty (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.