Designing an Electronic Model of Sports Entrepreneurship in Tourism Using the Business Model Canvas in Iran
Keywords:
electronic model design (web-based system intelligentization), sports entrepreneurship in tourism, business model canvasAbstract
In the contemporary era, the development and advancement of emerging technologies, along with the expansion of entrepreneurial domains across various economic sectors—including tourism and sport—have gained increasing importance. This study aims to propose an innovative and practical model that integrates digital technical knowledge, principles of sports entrepreneurship within tourism, and the management of this intelligent system. In this regard, the Business Model Canvas is employed as a strategic tool to achieve a clearer understanding and systematic organization of the key components of a smart sports business in the tourism sector. By conducting an in-depth analysis of Iran’s tourism market, examining the interests of individuals in engaging with indigenous and global sports within tourism tours, and identifying existing opportunities and challenges, this research seeks to present an efficient and implementable model for entrepreneurs and practitioners in this field. This model not only has the potential to enhance efficiency and productivity in the sector but can also serve as a successful framework for other areas related to sports-based tourism processes. Given that Iran, with its rich culture and civilization, four-season climate, and deep-rooted ancient sports traditions, possesses substantial latent potential in both tourism and sport, this study represents an important step toward identifying and optimally leveraging these opportunities. To this end, after identifying the influential factors and main components (constructs and variables), a research questionnaire was developed. Following content validity assessment and data collection from a sample of 200 participants, the proposed model—based on hypotheses derived from the main components—was initially developed using MAXQDA software. Statistical analyses were then conducted using IBM SPSS software, and finally, based on the analyzed data and the proposed conceptual model, the structural model was designed and analyzed using SmartPLS software. The final research model, which reflects the approach of factors involved in designing an electronic model of sports entrepreneurship in tourism using the Business Model Canvas, was ultimately obtained. The novel contribution of this study lies in the fact that while most previous studies and projects have addressed sports tourism entrepreneurship, very few have specifically examined sports entrepreneurship within the tourism context. This research advances the field by conceptualizing sports entrepreneurship in tourism as a web-based intelligent system grounded in the principles of the Business Model Canvas.
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Copyright (c) 2025 Mehri Mohammadi (Author); Akram Sadat Hosseini Semnani; Zahra Nobakht Ramezani (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
