Journal of Management and Business Solutions 3092-7226 In Press 2027 01 01 Identification of the Strategies and Consequences of the Financial and Behavioral Effects of Corporate Performance with Emphasis on Financial Decisions Identification of the Strategies and Consequences of the Financial and Behavioral Effects of Corporate Performance with Emphasis on Financial Decisions 1 15 EN Journal Article 2026 02 18 <p>This study was conducted with the aim of identifying the strategies and consequences of the financial and behavioral effects of financial decisions on corporate performance by employing a qualitative approach, grounded theory methodology, and the Barney Glaser theory framework. Through 14 semi-structured interviews with experts in the fields of finance and accounting and data analysis in three stages of open, axial, and selective coding, the final research model was developed. The findings indicated that five macro-level strategies, including the development of a comprehensive financial strategy, financial transparency and reporting, the use of modern technologies, human resource management, and attention to social responsibility, play a decisive role in optimizing the effects of financial decisions. The implementation of these strategies leads to five major categories of outcomes, including performance analysis and evaluation, strengthening communications and interactions, improvement of financial outcomes, liquidity and cash flow management, and enhancement of investor confidence. The proposed model demonstrates that simultaneous attention to financial, behavioral, and social dimensions in financial decision-making, in addition to improving classical financial indicators, contributes to strengthening social capital, stakeholder satisfaction, and the long-term performance of firms. By providing an integrated and indigenous framework, this study takes a step toward filling the existing gap in the literature and can serve as a suitable basis for effective financial decision-making in Iranian companies.</p> https://www.journalmbs.com/index.php/jmbs/article/download/331/243