1.
Moharrami Z, Hajialiakbari F. The Impact of Sports Stars’ Personal Brands on Brand Love with the Mediating Role of Global Brand Value (A Study Among Sports Stars’ Fans). JMBS [Internet]. 2024 Dec. 1 [cited 2026 Sep. 23];2(6):1-13. Available from: https://www.journalmbs.com/index.php/jmbs/article/view/253