[1]
A. Tafakori and S. R. . Ganjipour, “A Hybrid Organizational–Behavioral Model to Enhance Digital Marketing Effectiveness for Energy-Efficient Products: Mediating Role of Organizational Trust & Informal Learning and Moderating Role of Organizational Governance”, JMBS, vol. 4, no. 2, pp. 1–15, Mar. 2026, doi: 10.61838/jmbs.122.