ETEZADI, Seyed Mehdi; MOHAMMAD KAZEM, Reza; SADEGHI, Hosein. The Role of Value Proposition Differentiation in Specialized Medical Centers on the Attraction and Retention of Tourists in Mashhad. Journal of Management and Business Solutions, [S. l.], p. 1–19, 2025. Disponível em: https://www.journalmbs.com/index.php/jmbs/article/view/92.. Acesso em: 11 dec. 2025.