KESHAVARZAFSHARI, Gholam Hassan; SOLEIMANI, Neda; ABTAHI, Ataollah; OMID ARGHISH. Explaining the Fundamental Indicators of Content Value Creation in Media Advertising Planning (Case Study: Islamic Republic of Iran Broadcasting). Journal of Management and Business Solutions, [S. l.], p. 1–11, 2025. Disponível em: https://www.journalmbs.com/index.php/jmbs/article/view/91.. Acesso em: 16 dec. 2025.