Keshavarzafshari GH, Soleimani N, Abtahi A, Omid Arghish. Explaining the Fundamental Indicators of Content Value Creation in Media Advertising Planning (Case Study: Islamic Republic of Iran Broadcasting). JMBS. Published online September 1, 2025:1-11. Accessed December 16, 2025. https://www.journalmbs.com/index.php/jmbs/article/view/91